Design //
Archer is a geometric slab serif typeface designed in 2001 by Tobias Frere-Jones and Jonathan Hoefler for use in Martha Stewart Living magazine. It is a solid and versatile typeface, but is often misunderstood. The objective of this booklet was to promote Archer as a charming typeface that's also surprisingly bold. This booklet presents the typeface as a bold and rebelious personality that is original and stands out in the crowd. Highlighting its history, structural characteristics, weights and usage, the booklet attempts to help designers use the typeface better and to their best advantage.
This project is created as a part of GR 619 Typography class for Graphic Design Graduate School of Academy of Art University. Some of the content of this work may have images and resources from internet. The copyright of those elements belong to the original authors. This project is only for academic and noncommercial display.
